t looks like tracksuits and cardies have been banished to ancient history and filed beside Henman mania.
Wimbledon's elite gave fans something other than tennis to talk about with a range of outfits that threw out the old form books.
Roger Federer, Maria Sharapova and Serena Williams paraded the new looks - all from Nike.
Federer, 27, was very Officer and a Gentleman in his military jacket but the waistcoat gave a slight air of a Costa Brava cocktail waiter.
The star said: "It's more contemporary while still looking clean and sophisticated."
Nike would like Federer to add it is "a modern interpretation of a classic military silhouette from 1965" but they had to say it themselves.
Russian Maria, 27, wore a belted jacket based on an old military style from Russia.
Her white and gold bag was customised with her initials, like Federer's, and decorated with a Wimbledon streetmap design.
Serena, 21, wore a mini mac styled like a double-breasted English trenchcoat. She said: "It is not athletic attire. But it is ladylike and I am very ladylike."
We can't fault her on that.
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