Apply Cologne Close to Your Heart
Perfect after a triumphant fifth set or before anything else. "Apply cologne on the places where you can feel the beats of your heart," advises Rochelle Bloom, president of the Fragrance Foundation. This means wrists, the sides of your neck, over your ticker. The throb adds impact to the scent.
Keep It Light
"If you're constantly smelling the fragrance, you've applied too much. People should have to get close to you to say, 'Gee, you smell nice,' " says Bloom. A couple of spritzes or splashes is enough.
Don't Clash Scents
You don't have to use every variation on a fragrance—cologne, aftershave, body wash, deodorant, says Mikel Cirkus, creative director of Firmenich, an aroma manufacturer. One at a time is fine. But make sure the other products don't clash with the scent you choose.
Make It Last
Dry skin? Apply fragrance more often. Oily skin holds scent longer, Bloom says.
Wake Up with a Midday Splash
Cologne can beat the 3 p.m. slump, says Mary Ellen Lapsansky, executive director of the Fragrance Foundation. "A quick splash midafternoon is a psychological pick-me-up and keeps you smelling wonderful."
Wear Different Scents for Different Seasons
Heat intensifies any fragrance, and scents are stronger when combined with sweat, says Bloom. That's why an aromatic or citrus scent works in the summer; you can go heavier in the winter.
Follow in Her Dad's Footsteps
"If she loves her father and he wears a certain scent, try it," says Michael Bastian, men's fashion director at Bergdorf Goodman. Yeah, this is deep psychological water, but if it helps her feel safer . . .
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